Client project
Beecele
A food-subscription product delivered as a React web app and a React Native mobile app.
Challenge
Ordering the same meals every week shouldn't mean paying full delivery-app margins every time. Beecele set out to let customers subscribe to their favourite restaurants — recurring meals, predictable pricing.
Strategy
Design the subscription loop first — pick a restaurant, pick a plan, set the schedule — then build it twice with one design system: a React web application and a React Native mobile app, sharing the same product language.
What we delivered
- Brand identity and product visual language
- Subscription flows from discovery to recurring orders
- React web application
- React Native mobile application
- Customer-facing experience for browsing and subscribing
- Promotional and social launch materials
- Wireframes through to final interface
Brand and design
A fresh green identity with flat character illustration — approachable food-tech rather than another dark delivery app.
Product and website
Two applications built with a shared design system: the React web experience and the React Native mobile app, covering the customer subscription journey.
Selected assets
Responsive behaviour
The web app is fully responsive; the React Native app carries the same system natively on mobile.
Outcome
A complete product build across web and mobile with brand, interface and promotional system delivered. No usage metrics are published for this project.